Leadership Positioning

Brand integrity through momentum and message management

Leadership is determined by an organization’s brand momentum. An organization with brand momentum is considered the inevitable leader. Inevitability is critical because constituencies seeking complex technology solutions need reassurance that the organization’s vision and strategy are consistent with both public and private market direction.

Phillips & Company practices the theory of momentum management by helping organizations identify and build a positioning platform that translates into executable marketing and strategic communication strategies.

Phillips & Company’s proprietary Dynamic Messaging Model helps organizations segment their messaging strategy into three core drivers for growth:

1) Vision for long-term growth and organizational sustainability

2) Mission for cultural alignment and optimization of resources

3) Position for short-term leadership and mission validation

Phillips & Company delivers a comprehensive portfolio of services designed to help companies build brand integrity and leadership through momentum. These services include:

  • Issues identification and vision management
  • Market research and TAM analyses
  • Value proposition identification
  • Product naming and differentiation
  • Corporate brand positioning
  • Website and collateral development
  • Advertising message development and testing
  • Key message matrix analysis
  • Mission and organizational values alignment
  • Brand momentum management and planning