LEAD: Leveraging Ecosystems for Accelerated Demand
Optimizing your ecosystem for accelerated growth and market development
Phillips has developed a proprietary model for partner marketing called LEAD – Leveraging Ecosystems for Accelerated Demand – a transformational leadership model for companies and organizations enabling them to create sustainable growth by accelerating demand for products, services and ideas.
Using LEAD we help our clients develop a faster path toward creating sustainable relationships with all critical constituencies – customers, channel partners, technology partners, employees and investors. The model helps organizations identify the optimal ecosystem for accelerated growth with a strategy on how to build it and sustain it.
The process comprises the following analysis and strategic plan development:
LEAD Gap Report
Develop report on optimal Ecosystem and gap analysis with competitive data and value proposition for each Ecosystem component.
Build an inventory of all current strategic, sales, manufacturing, technology and other partners; including lost partners and competitive partners
Develop a map of an ideal Ecosystem, mapping interdependent relationships across all partners
Identify gaps in the Ecosystem related to competitors and client’s ideal position
Accelerated Revenue Modeling (ARM)
Develop Revenue model based on Ecosystem consensus showing potential revenue flows from Ecosystem partners.
LEAD Optimization Plan
Final plan on how to optimize Ecosystem and revenue identifying business development and PR strategies, tactics, metrics and budget.