Community leadership through coalition building and public affairs
Federal, state and local governments remain the largest customers of IT services and technology. Winning a task order or place on a contract vehicle depends, in part, how companies are positioned on the issues that drive solutions and trust in the solution provider.
Today, it is not enough to be the technology leader. Companies must build trusted relationships with the solutions integrator, the agency, public officials and the public at-large. It’s about public affairs.
The most efficient and effective strategy for companies seeking to own the dominant policy issue or agenda is to create and launch a coalition, or ecosystem-building, campaign bringing together other third-parties to support a cause marketing initiative.
Phillips & Company has developed a proprietary Leadership Coalition-Building Model for companies seeking to establish a deeper relationship with government and industry in order to further business development objectives.
Additionally, our relationships with government leaders in the White House, Congress, DHS, HHS, NASA, Governors, State legislatures and Mayors help us better position your company as a trusted advisor. Specific government market experience includes data center technology, homeland defense, telecommunications, education, eGovernment, green marketing, border security and information assurance.
Phillips & Company delivers a comprehensive portfolio of public affairs services designed to help companies win the trust and business of federal, state and local governments. These services include:
- Contract vehicle and sole source opportunity creation
- Government channel partner management
- Competitive contracts and RFP management
- Lead generation and deal management
- Coalition Building
- Issues advocacy and public affairs
- Grassroots campaign management
- Opinion leader marketing
- Speechwriting and public testimony
- Government certification program management