Energy & Green Technology
Consumers and enterprise markets across the board have identified that their primary motivation for “going green” is cost savings and efficiency more than it is about saving the environment. But a large percentage of companies also view sustainability as consistent with their profit missions.
Green technology and solutions companies — and those with “green potential“—therefore, must present a strong case for managing the bottom line, especially in these economically challenging times.
For example, 49 percent of Baby Boomers want “green homes” but only 12 percent are willing to pay more for it (National Association of Home Builders). Similarly, datacenter managers are running out of space and energy costs are skyrocketing, so they report looking to green technology—green servers, energy management, virtualization, etc.—to solve these problems first; “environmentally friendly” is a secondary value proposition.
Thirty percent of all companies see sustainability as core to their business operations. Respondents to the survey for The Greening of Corporate America Report said they expect green practices tied to core business strategies will reduce energy costs (75 percent), retain and attract customers (70 percent), and provide market differentiation by contributing to the firm’s financial performance (61%).
Phillips & Company has teams dedicated to help our clients meet and increase the market demand for Energy & Green Technology products and services through the deployment of strategic communications initiatives and targeted business development campaigns.
We work with technology companies, their executives and management teams, who want to establish leadership positions in existing and emerging markets for efficient and sustainable green-growth solutions. We help our clients by:
- Defining new markets and how to compete in them
- Educating the market on advanced technologies to foster relevance and create demand
- Identifying existing federal and state contract vehicles and creating teaming opportunities
- Creating leadership coalitions on the issues driving technology adoption
- Expanding visibility through analyst community and business and trade media
Phillips works directly with clients, market influencers and governments in the following technology markets:
- Green IT & Datacenter Solutions
- Energy Storage & Batteries
- Alternative Fuels
- Renewable Energy
- Smart Grid Technology
- Meters & Monitoring Devices
- Green-Building Construction
- Facility Management Software
- Energy Management Solutions
- Green Networks & Telecom Equipment
- Low Power Computing
- Mobile & Remote Communications
- GPS & GIS