Insights

Pencil in Your Posts: The Importance of Scheduling Social Media

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By Madison Ulm

We all know the importance of watching what we say on social media, but it’s just as important to know when to say it.

Breaking news—social media usage is rapidly increasing! (as if you did not know that already.) Here are some statistics to consider for perspective, courtesy of BufferSocial.com:

–          Social Media is ranked the #1 activity users do on the Web.

–          Two new users join LinkedIn every second.

–          YouTube reaches more U.S. adults aged 18–34 than any cable network.

–          189 million users of Facebook are mobile-only.

Still not convinced that social media is taking over the world, especially the business world?

According to the Social Media Video in 2013, 93% of marketers use social media for business.

Without a doubt, the struggle that comes with rapid growth and increased usage is making sure your target audience is reached, and your company is being heard. Any company can benefit from scheduling social media posts. At Phillips & Company, we use scheduled social media techniques for a variety of reasons. Here’s a list of the Top 5 Reasons for Scheduling Social Media taken from a poll of our team:

1. Daily Content: scheduling social media assures new posts are going out daily. Daily posting keeps your company at top of mind with your audience.

2. Primetime: social media scheduling guarantees posts are being shared at optimal times of the day. We like this infographic for guiding the best times to tweet, post and comment.

3. Proactive: Scheduling social media posts ensures that, no matter how busy you get, the posts will still get broadcasted to fans. Pro Tip: Reward yourself with prescheduling posts on Friday afternoon to free up time for those busy Mondays!

4. Easy: Social media scheduling tools, such as Hootsuite, that simplify the process, allow all employees to see what has been posted and therefore, cuts down on duplicating content.

5. Analysis: Documented social media posts allow businesses to analyze success or failure of content that has been posted.

**Disclaimer: Always be aware of what you do have scheduled and when. It’s a good practice to not post anything about your brand if a disaster or unfortunate event has happened. Posting during national disasters or negative occurrences can appear insensitive. **

Social media is here to stay. It is becoming more and more prevalent among businesses and organizations. It is crucial that companies stay up to date on trends and the most efficient ways on how to reach their audience through all social media outlets.

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman

Need help with social media marketing?

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Phillips & Company social marketing

Social Marketing can be time consuming and confusing for companies of all sizes. What should you post and when should you post it?

We have a wealth of experience in creating social media marketing plans that reach your target audience, start conversations, and get you the exposure needed to build an audience of brand evangelists. Contact us today!

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