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Phillips & Company Launches Business Development Solution for Optimizing and Sustaining Partner Ecosystems for Revenue Growth

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Leveraging Ecosystems for Accelerated Demand (LEAD) helps companies identify and foster optimal business relationships through leadership momentum

AUSTIN, Texas – May 7, 2013 Phillips & Company, a global communications firm that helps clients create, defend and sustain leadership positions through public relations and business development, today announced LEAD, a new ecosystem optimization model designed to help clients create sustainable growth by accelerating demand for product, services and ideas.

Phillips & Company developed LEAD (Leveraging Ecosystems for Accelerated Demand) based on years of client experience and other proprietary marketing tools used by the company. The model will enable clients to sustain relationships with all critical constituencies – customers, channel partners, technology partners, employees and investors. The solution helps organizations identify the optimal ecosystem for accelerated growth with a strategy on how to build it and sustain it.

“Our LEAD solution is the first partner optimization solution developed for companies that identifies maximum potential revenue and a prescription on how to get there,” said Phillips & Company President Rich Phillips. “By analyzing gaps in ecosystem development, we can map the ideal business relationships required to maximize revenue opportunities.”

Customers first receive a LEAD Gap Report which includes a Partner Inventory of all current strategic, sales, manufacturing, technology and other partners and a mapping of interdependent relationships across all partners. Phillips identifies gaps in the Ecosystem related to competitors and a client’s ideal position.

The solution includes Accelerated Revenue Modeling (ARM) showing potential revenue flows from ecosystem partners as well as a prescriptive plan including business development strategies, public relations strategies and channel marketing programs aimed at growing the ideal ecosystem.

“We can help clients identify hundreds of millions of dollars in untapped revenue opportunities,” said Phillips. “We help companies optimize value from their partnerships.”

About Phillips & Company
Phillips & Company is a global communications firm that helps companies, government agencies and non-profits create, defend and sustain leadership positions through public relations and business development. With a focus on space technology, homeland security, mobile computing, telecommunications, healthcare, education and energy, Phillips & Company helps organizations focus on the opportunities and strategies that accelerate market victories. Ultimately, Phillips helps clients create demand for their products, services and ideas by broadening and reinforcing the trust customers, partners and investors have in their organization. Headquartered in Austin, Texas, Phillips & Company has operations in Washington, D.C., Atlanta, London and Hong Kong. For more information, please visit

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