LEAD: Leveraging Ecosystems for Accelerated Demand

Optimizing your ecosystem for accelerated growth and market development

Phillips has developed a proprietary model for partner marketing called LEAD – Leveraging Ecosystems for Accelerated Demand – a transformational leadership model for companies and organizations enabling them to create sustainable growth by accelerating demand for products, services and ideas.

Using LEAD we help our clients develop a faster path toward creating sustainable relationships with all critical constituencies – customers, channel partners, technology partners, employees and investors. The model helps organizations identify the optimal ecosystem for accelerated growth with a strategy on how to build it and sustain it.

The process comprises the following analysis and strategic plan development:

LEAD Gap Report

Develop report on optimal Ecosystem and gap analysis with competitive data and value proposition for each Ecosystem component.

Partner Inventory:
Build an inventory of all current strategic, sales, manufacturing, technology and other partners; including lost partners and competitive partners

Ecosystem Map:
Develop a map of an ideal Ecosystem, mapping interdependent relationships across all partners

Gap Analysis:
Identify gaps in the Ecosystem related to competitors and client’s ideal position

Accelerated Revenue Modeling (ARM)

Develop Revenue model based on Ecosystem consensus showing potential revenue flows from Ecosystem partners.

LEAD Optimization Plan

Final plan on how to optimize Ecosystem and revenue identifying business development and PR strategies, tactics, metrics and budget.


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    Leadership and the Art of Communcation One World Theatre, Austin, Texas
    Thursday, September 26, 2013

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